THAILAND VILLAS IN PHUKET, PHANG NGA, KRABI, KOH SAMUI AND KOH PHANGAN

A Green School suggestion proposed last year by Siam City Cement Plc (SCCC) as it will take place at the border of police schools in remote areas. The underprivileged kids will be the target to educate as well creating good image for Insee (Eagle) brand cement, said managing director Phillippe Arto. It involves 12 schools in northern provinces so far as the part of SCCC’s Green Heart campaign. The Green Heart projects are including Insee Green Water Tank and Green Heart Bank for recycling waste.

Mr Arto, a French native who leads Thailand’s second largest cement company told, “There is a complicated relationship between CSR and sales but Green School project is imaging our brands. We expected CSR activities to build our personality that Insee brand is not just cement and building materials. We are cement producer that does useful things with our products with Green Heart.” This personality later will attract business partners and job seekers, said Mr Arto.

Green School project even is supported by Her Royal Highness Princess Maha Chakri Sirindhorn to assist patrol police schools with financial support and green building technology. Green Schools tried hard to decrease the usage of air conditioning and electricity regarding to the greenhouse emissions. The architecture helped by the Association of Siamese Architects. Mr Arto told, “We will improve the living conditions not only for the students but also for their families. The Green School project aimed to finish 24 schools to take part including three in 2010 and 12 this year. The company would extend the Green School project after 2012 as it means expanding CSR activity in next year. Insee check-dam, for example, it is struggling in flood problem of the country. It has running for five years of which the first three cooperated by Chaipattana Foundation. Later SCCC has continued to review investment in green businesses such as Geocycle waste management.

News by Bangkok Post